The advertising landscape is in a state of constant evolution. Traditionally, marketing relied on generic messaging, but the rise of web-based channels has granted brands to customize their communications with consumers in deeply impactful ways. This shift requires a fundamental evolution of how we

The digital marketing landscape continues to evolve at a rapid pace, with the sunset of third-party cookies creating a seismic shift. Marketers are adjusting to this new reality, pursuing innovative solutions to understand customer data and deliver targeted strategies. This creates both challenges a